Vision Australia Radio is more than a radio network – it is a vital service that connects, informs, and entertains people who are blind, low vision, or who have a print disability. But keeping this national network on air is no small task. It costs around $2.2 million each year to operate, even with a small team of staff and the generous support of over 500 volunteers across the country.
That’s why sponsorship is essential. By supporting Vision Australia Radio, organisations not only help sustain an important community service but also gain meaningful exposure to a loyal and growing audience. Community radio listeners are renowned for their engagement and support of sponsors who invest in the platforms they value.
“Sponsors are at the heart of our success,” says Jason Gipps, Vision Australia Radio’s Sponsorship Coordinator.
“They help keep us on air, and in return we promote their services and events through campaigns, live broadcasts, and more creative ventures such as co-created podcast series or on-location broadcasts.”
The opportunities are diverse. Sponsors may choose to align with flagship broadcasts such as the audio-described Carols by Candlelight in December, our coverage of the Midsumma Festival in January, or one of the many awareness days relevant to the blind and low vision community. For others, a traditional promotional campaign across our radio and podcast channels can be just as effective in reaching listeners who value inclusive content.
Sponsorship with Vision Australia Radio is more than a transaction – it is a partnership. Together, we build campaigns that reflect the sponsor’s goals while ensuring the community continues to enjoy accessible programming, news, and entertainment. From local businesses to national organisations, our sponsors benefit from connecting with an audience that listens with intent and responds with loyalty.
We invite organisations to get in touch and share their sponsorship goals.
Whether it’s a specific campaign, event alignment, or a long-term partnership, we will tailor opportunities to ensure sponsors receive real value – while helping us keep this vital service alive for the 460,000 Australians monthly, who rely on it.
